By the end of 2024, it is expected that the blockchain market will grow to $20 billion in annual revenues (source). That means more companies should come into the crypto industry, & competition will be stiff.
By 2021, the estimated global crypto ownership rate was at typically 3.9%, with over 300 million crypto users worldwide. (source)
Out of a complete world population of 7 Billion, you will find still billions of people that want a company to reach out to and buy them included in the crypto ecosystem through their company.
The opportunities are exciting, and the competition will be fierce. The thing you are able to do is create an efficient marketing strategy that brings growth. NFT marketing If you have a crypto business or handle marketing for one, this post is for you. We discuss what crypto marketing is, how it’s distinctive from traditional marketing, and 10 strategies you need to use to grow your business.
What’s Crypto Marketing?
Promoting and selling products or services linked to crypto business (an exchange, a wallet, a lending bank, a community, etc.) is known as crypto marketing. Any activity linked to building brand awareness, getting customers, increasing return customers, and improving sales should come under crypto marketing.
Considering that the crypto world is pretty new and complex, there’s a need for a lot of content to educate people concerning the technology, its future, and how it works.
Due to the attractive financial benefits and novelty of the newest technology, individuals are constantly searching for the most recent information. If your content shows up in Google search results, in social networking feeds, or in communities, it gets the potential to attract leads to your platform.
Content also helps build authority & trust if people note that you know what you are speaking about and can guide them through it. This provides your brand a greater share of mind and leads to people choosing you over a competitor.
The simplest way to generally share content is to produce a blog on your own website. Whenever someone discovers your blog, they will automatically discover your website and offerings too.
CoinSwitch, a cryptocurrency wallet, publishes blogs around crypto trading for both experts & beginners. Additionally they host Q&A sessions with experts which can be converted into blogs.
What content works well for a crypto blog:
The advantage of email marketing is that you’re not influenced by any platform’s algorithm to attain your audience. You are able to send your message as a text, as a movie link, or being an image. It’s your responsibility the way you design your email. Email feels like a 1:1 experience of the brand rather than a social networking broadcast, so individuals are more prone to react to your offers & messages.
We at SendX believe in the potential of cryptocurrency and blockchain & don’t trust email marketing service providers’ policy of banning all of the blockchain startups and, thereby, stifling innovation. So if you’re searching for a message marketing platform, have a look at SendX & get your 14-day free trial.
A residential district will allow you to attract the right audience and new users. But a community means more than just followers on social media. You will not be able to moderate or influence any conversation there.
If you want to have a higher effect on people in addition to your organization, you should utilize platforms like Reddit or Telegram. For crypto enthusiasts, discord can also be quite a favorite range of platform.
Apart from providing a platform for people to hold discussions, a community is a good way to listen to their pain points and understand what they are searching for from a platform. It will allow you to refine your messaging.
To distribute the token of your cryptocurrency in the hands of the utmost amount of people, distribute free tokens in exchange for signup on the platform, or simply by virtue of being the main community. This marketing strategy is known as Airdrop.