The brand new technology that enables short-run newspapers to be cheaper than a newsletter, offering more content space in a more professional format, also allows the chance to market advertising in ways other short-run print products don’t offer.
When people hear “newspaper,” they automatically are okay with the norm of advertising inside it. Newsletters aren’t received in this manner, the perception of a newsletter is entirely different. That’s why newspapers are proliferating nationwide whilst the “new” newsletter.
Short-run newspapers can not only buy themselves, but give profits to most of the organizations, churches, non-profits, businesses and individuals that are publishing their very own “niche” newspaper. Many individuals are calling these “theme” newspapers, the type which will replace the dying daily and weekly newspapers throughout the country.
As you head out to market ads in your short-run newspaper, remember, you’re not a daily conglomerate trying to create in millions of dollars of advertising to cover your incredible cost, naija news and to make the exorbitant profit that these companies attended to rely on (which, as you know, has changed drastically over the last several years, partly due to the internet, partly because corporate newspapers really stopped catering to the neighborhood community). You are a niche newspaper, catering to people already thinking about what you have to supply in a specified field.
Have a Hair Salon as an example, that has decided to call their newspaper, “MidTown’s Hair & Beauty”; let’s say you’re printing 5,000 newspapers to distribute to friendly merchants and handy out to your customers. Who do look for advertising? A lot of people complicate this or bother about it. You don’t need to. Your cost is very low, so even while a starting point, you don’t need plenty of revenue merely to break even. Consider this:
You decide to print 5,000 newspapers.
You decide whether this really is something you is going to do weekly, monthly, quarterly or whatever, as long as you’ve a rough idea as to what to tell your advertisers. Let’s say we determine 5,000 newspapers every quarter, or every three months. This is what you tell your advertisers you’re offering.
If you sell your ads for $50.00, you’re offering advertising for just $0.01 cents for every single paper! If you sell your ads for $100.00 that is only $0.02 cents for every single paper! Tell your potential advertisers just how many newspapers you’re printing, what content the paper will include, and how often you will print the newspaper. Most individuals have $100.00, or maybe more, to pay on advertising, especially if it’s in a market that will cater with their own business! 5,000 newspapers is a lot of newspapers! It has value.
Here’s a typical example of people you might approach:
Your newspaper is a hair salon newspaper. The very first people you look for advertising are people you realize, friends, family, neighboring businesses. A lot of people can be quite supportive in these kinds of endeavors. Especially when they know and like you. Another forms of people you approach are businesses that echo and are similar to yours without competing with you! You are a hair salon, trying to help your client feel better about their appearance. Perhaps your readers could be also thinking about tanning salons? Nails? Clothing? Shoes? Fitness? Diet? Surgery treatment? Whatever type of newspaper you’re printing, sit down and determine what forms of businesses could take advantage of your newspaper and customers, and ask!
Remember, you’re not only wanting to be creative and unique and help your own personal business, you’re also genuinely trying to help friends and family, neighbors, and businesses as well! You are doing this by supplying a captured market (your own customers and potential customers), and also in a remarkably affordable way. This fosters good feelings, good business relationships, and a wholesome environment for everyone involved. Your visitors will like it!